Also, Sackers Gothic Light a wide all caps, mono-linear font displaying over stretched shapes. Reader Bold is in the same vein as Gotham and is used in all caps for the navigation menu. ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. We wanted to do some research into the top luxury brands across beauty, fashion, automotive and travel to see which typefaces these brands are using and how. Strong, bold and modern appeals to the younger markets with the need for a swagger and style. Text set in all caps poses many accessibility and legibility questions, not only are they visually distracting but also appear to be shouting. Standing out from the crowd can be difficult in satuarated markets, so the choice of typeface and the brand wordmark are vitally important. A contrasted sans serif can be just as elegant as a serifed font, if executed in the correct way – Estee Lauder using Optima is a clear example. We noticed some text alignment issues on their website including large gaps appearing in justified text, a confused mix of centred, justified and left aligned text and headings which don't align with body copy. Using a ubiquitous font off the shelf gives no ownability and makes it very easy for smaller brands to mimic look and feel. Menu & Reservations Make Reservations .

Download the vector logo of the Ulta Beauty brand designed by Ulta in An elegant typeface perfect for depicting beauty products. The current status of the logo is active, which means the logo is currently in use. A loose hand script font that decorates some content lacks finesse as the bold shapes appear clumsy and undefined. use without infringing on the rights of the copyright and/or download is the intellectual property of the copyright and/or Using a renamed version of Gotham the brand typography doesn’t waver, everything is set in a bold weight with all caps, apart from the small body copy which is in Helvetica. We looked at ten of the top brands and revealed a few surprises. Very simple but extremely effective. Reviews (972) 572-1935. © Fontsmith 2003-2020. Flexible pricing. The masculine and feminine sections are only separated by colour and imagery. Combining with Helvetica, space and pastel colours creates an unparalleled brand in the cosmetics industry. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. Just over half of the brands we looked at use a high contrast font in their logo (similar to Optima) – no surprise there -  but the other 40% use a bold weight geometric or grotesque typeface which gives quite a different feel. First up the beauty sector – do all beauty brands really use Optima? Garamond is set in all caps for the navigation bar on the website but upper and lowercase for large captions. These are not eligible for, {{Information | Description = Ulta Beauty logo | Source = [http://s21.q4cdn.com/115747644/files/doc_financials/annual/2016/ULTA_AnnualReport_2016.pdf 2016 Annual Reports] | Date = | Author = Ulta Beauty | other_versions =, This page was last edited on 30 September 2020, at 06:57.
bareMinerals, Smashbox, Murad & more. Examples of fonts in use tagged with “cosmetics” FAE Beauty (Free & Equal Beauty) 2019 Thought Over Design; Contributed by Thought Over Design Shop Safely The current status of the …
use with proper permission from the copyright and/or trademark The brand uses a lot of white space with the Clarins font used for large captions and Gotham SmartScreen fonts for text and body copy. Adobe® Illustrator® format.

Using Brandon Text a geometric rounded sans font adds a softness but looks slightly fuzzy at the sizes used. Bespoke font Shiseido2013 is used as body copy and small detailing and is like Optima in that it is a high contrasted sans with a large x-height, a large open counter and wide tone. Size of this PNG preview of this SVG file: The following pages on the English Wikipedia use this file (pages on other projects are not listed): (SVG file, nominally 204 × 83 pixels, file size: 11 KB), https://en.wikipedia.org/w/index.php?title=File:Ulta_Beauty_logo.svg&oldid=981091143, Public domain images ineligible for copyright (logo), Creative Commons Attribution-ShareAlike License, This image or logo only consists of typefaces, individual words, slogans, or simple geometric shapes. The ITC Avant Garde Gothic Standard version, a geometric and mono-linear, is used large and almost poster size creating a strong dominant feel which is not very complimentary to the logo or brand in the finesse sense. Estee Lauder use the font in a light weight for added finesse alongside large imagery and a navy blue as their brand colour, giving a formal, serious but sophisticated feel. Preston Forest Village. By using a contrasted serif Clarins and Lancôme have created a distinctive brand image and a sense of heritage that separates them from the bold, robust and strong looking brands using sans serif typefaces. Failure to obtain such permission is a violation Before you use or reproduce this artwork in any manner, you Legal. Shop eyeshadow palettes at Ulta Beauty.

Although serif typefaces are usually thought of as synonymous with luxury, in this sector they are quite rare (only 20% in logos and 20% of all primary typefaces). Description Ulta Beauty logo Source 2016 Annual Reports. Givenchy is a luxury French brand known for creating chic and creative design styles. Click on a date/time to view the file as it appeared at that time.


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