We now communicate and share each other’s cultures through travel and trade, transporting products around the world in hours or days. If you continue to use this site we will assume that you are happy with it. As Clair (2008) states: “Knight, who owns 100 million shares of Nike stock, pulls in roughly $80 million in dividend payments each fiscal quarter. The new Nike wasn't simply about shoes and slam dunks, but about promoting a higher way of life.” (p4). At present there are around 146 factories in China employing 189,000 workers. International aid plays a crucial role in shaping how affected communities rebuild after a crisis. Life stops inside these zones: it is a place of pure work and a tax-free economy zone. In particular, the discussion on globalization and neoliberalism illuminate the various ways in which these phenomena facilitate and support the rise of superbrands and their multinational corporations (MNCs). Nike has three main business segments: footwear, apparel, and equipment. The Promise and Peril of Globalization: The case of Nike. Sleep deprivation, malnutrition and homesickness combine to result in deep disorientation and alienation. In this paper I will attempt to summarize the paper (Locke, 2002) on Nike’s unethical international expansion. Nike is the personification of the product-free brand. London: Sage Publications. Rose, N. (1990). All rights reserved. The promise and perils of globalization: The case of Nike. Inquiries Journal/Student Pulse 3.12 (2011). Now imagine that all these... Concern regarding the inequity and commodification apparently necessary for the capitalist system to thrive is not new. He asked her to create a logo that would fit on the side of a shoe. Klein (2000) describes Nike as a transcendent superbrand that took branding to another level, beginning to focus principally on brands and brand management, believing that while products are made in factories, a brand is made in the mind and bought by the consumer. So, once the sub/contractors take out their own profit, what is left is the worker – at the bottom of the chain – receiving a paltry paycheck: “When the multinationals squeeze the subcontractors, the subcontractors squeeze the workers” (Klein, 2000, p212). Thus, the relationship between the worker and the actual value of their labour is obscured by a system of surplus capital and commodity exchange, specifically, profit. The swoosh was designed by a university student attending a class taught by Nike CEO Phil Knight. Our team of exam survivors will get you started and keep you going. When massive global TNCs like Nike find success in countries like China, this will encourage other companies to also come and set up factories in China. As a result, solutions for disease treatment and surgery had been increasing remarkably that may save many people from death. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. The Promise of Globalization: Nike, Inc. Lack of water left these farmers dangerously food insecure, so they moved, en masse, into Syrian urban centers. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). This situation occurred when Nike moved away from Jakarta in Indonesia. Retrieved 01 October 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf. Globalisation occurs as more connections are made between countries through trade and communications. MNCs use these global markets as a natural strategy. The world system can make sense of what is going on with Nike. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). Finally, the paper explores the effects of neoliberal policy on the growth and dominance of superbrands. Retrieved 01 October 2009, from http://www.pitt.edu/~elfst6/working%20conditions.htm. Inquiries Journal/Student Pulse [Online], 3. Inquiries Journal/Student Pulse 3 (12), http://www.inquiriesjournal.com/a?id=604, KAZI, T. B. (2010)); has become a phenomenon that is seen across the globe. Nike is an American multinational company producing equipment, footwear, clothes, and accessories. Nike Culture: The Sign of the Swoosh. Between 1995 and 1997, the company’s sales increased from $4.8 billion to $9.2 billion. The Nike Psyche. The most complicated Nike shoe is made up of 200 components, but when looking at even a simple Nike shoe, then it is easily seen how Nike symbolizes globalized production. To get your copy of the report, click on the button below to purchase it. Here are the more interesting NIKE facts and statistics I was able to dig up. The Travels of a T-shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade. The history of NIKE is a true American success story. $ 42 a month, or threaten to gain concessions, L. & Lenway, S. 2001... Movement: Changes in the massive amounts of money spent on sponsorships and advertising, that,... The average worker earns around $ 42 a month, or threaten to gain.! 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